Case study · DTC skincare · Germany

How a full store rebuild took a skincare brand from 3.9% to 6.4% conversion rate

In summer 2026 we rebuilt how a German skincare store looks and sells: the home page, the product page and every landing page used in ads. The store conversion rate went from about 3.9% to 6.4%, a rise of 64%.

Written by Pedram Ghozat, founder of MediaBoostr, and PedramAI

+64%

Store conversion rate, from about 3.9% to 6.4%

5,845

Completed orders in the period shown

91,316

Sessions in the period shown

Summer 2026

When the rebuild happened

At a glance

MediaBoostr rebuilt the Shopify store of a direct-to-consumer skincare brand in Germany in summer 2026. We redesigned the home page, the product page and every landing page and funnel used in ads. The store conversion rate went from about 3.9% to 6.4%, up 64%. In the period shown below, 91,316 sessions led to 5,845 completed orders.

Brand: DTC skincare
Market: Germany
When: Summer 2026
Platform: Shopify
Services: Store design, landing pages, funnels

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What we changed

We did not tweak one page. We rebuilt how the whole store looks, from the first page a visitor sees to the page where they buy.

The home page. Rebuilt.
The product page. Rebuilt.
Every landing page and funnel used in ads. Rebuilt, so the pages that ads send people to look and work like the rest of the store.

The results

Store conversion rate from about 3.9% to 6.4%, up 64%.
91,316 sessions, of which 9,044 added to cart (9.9%).
8,826 reached checkout and 5,845 completed an order (6.4% of sessions).

Shopify conversion rate breakdown: 6.4%, from 91,316 sessions to 9,044 added to cart, 8,826 reached checkout and 5,845 completed orders. — Shopify conversion funnel, every number as shown on screen. The comparison period on screen was already after the rebuild, so the “down 0.6” next to 6.4% is not the before-and-after. Before the rebuild the rate was about 3.9%. We have no screenshot of that number.

What to take from this

The page is part of the ad. An ad only pays off if the page it sends people to turns them into customers.
Fix the whole path. We rebuilt the home page, the product page and the ad landing pages together, so a visitor never lands on a page that looks different from the one before.
A better store makes every euro of ad spend work harder. More of the same traffic becomes orders.

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