How we helped a supplement brand nearly triple revenue with only 61% more ad spend
The brand was trying to grow the way it had grown from zero: more ad angles, more creatives, more budget. We kept the creative engine running, but built what was missing around it: congruent funnels and offers that made every order worth more. Same month, one year apart: ad spend up 61%, revenue up 189%.
At a glance
MediaBoostr helped a direct-to-consumer supplement brand in Germany and Austria grow monthly revenue from $85K to $246K while monthly ad spend rose only from $33K to $53K. Return on ad spend climbed from 2.6x to 4.6x. The difference came from working on ads and funnels at the same time: listicle and quiz-funnel landing pages matched to each ad angle, offers that rewarded bigger orders, and permutations of proven ad angles to scale the account.
- Brand
- DTC supplements
- Market
- Germany & Austria (DACH)
- Comparison
- Same month, one year apart
- Channels
- Meta ads (Facebook & Instagram)
- Services
- Offer strategy, paid ads & creative, listicles, quiz funnels, CRO
The starting point: brute-forcing growth with ads
The brand had grown from zero by testing new ad angles and new creatives, and it kept doing exactly that. Creative testing matters a lot. On its own, though, it had hit a wall. New ads kept sending people to the same pages, and those pages weren't built around what each ad promised.
The congruent funnel was missing: landing pages that pick up where each ad leaves off and lead the visitor to the right product.
Why spending more wouldn't have fixed it
If you only raise ad spend, the best case is the same profitability at bigger numbers. More often, returns drop as you push budget into colder audiences.
“You end up working twice as hard and risking twice the capital, just to get the same result at bigger numbers.”
Pedram Ghozat, founder of MediaBoostr
At the old 2.6x ROAS, the new $53K budget would have brought in about $138K a month. It brought in $246K.
1. Congruent funnels: listicles and quiz funnels
We built landing pages to match the ads, using a mix of listicles and quiz funnels. Instead of dropping cold traffic on a generic shop page, each page continued the story of the ad and guided the visitor to the product that fit them best. We designed the funnels so they also pointed people toward the products that were most profitable for the brand.
2. Offers that made every order worth more
The biggest cost in the brand's marketing was acquiring a customer. That cost stayed roughly the same, so the lever was what each customer spent. We introduced offers that rewarded buying more: the more you buy, the more you save. Customers got a better deal, and each acquisition became far more profitable for the brand.
Purchases grew by 66% while revenue grew by 189%, so revenue per order went up by roughly 74%.
3. More angles, then permutations of the winners
The creative work continued. We increased the volume of new angles and creatives together with the brand's team. Once an angle proved itself, we permutated it: the same angle told through several different creative concepts. That gave the ad account room to scale on what already worked instead of relying on a single ad until it wore out.
The turning point
It came when we started working on ads and funnels at the same time, so every ad dollar landed on a page and an offer built to convert it.
The results
- Monthly revenue up 189%, from $85K to $246K.
- Monthly ad spend up only 61%, from $33K to $53K.
- Return on ad spend up from 2.6x to 4.6x.
- 66% more online purchases, with roughly 74% more revenue per order.
What to take from this
- More creatives alone won't fix a funnel. Every ad needs a page that continues its story.
- Raising spend multiplies your current efficiency, good or bad. Fix conversion and order value first.
- Use quizzes and listicles to guide cold traffic to the right, and most profitable, products.
- Scale winning angles through permutations, not by running one ad into the ground.
That's still the core of how we work: make the budget work harder before it gets bigger.
FAQ
Why does working on the funnel beat just increasing ad spend?
Raising spend alone usually keeps the same profitability at bigger numbers, or lowers it, so you risk more capital for the same margin. Here, ad spend rose 61% while revenue rose 189%. At the old 2.6x ROAS, the new budget would have brought in about $138K a month instead of $246K.
What is a congruent funnel?
One where the ad, the landing page and the offer tell the same story: the page picks up where the ad left off and leads the visitor to the right product.
How did quiz funnels and listicles help a supplement brand?
They guided each visitor to the product that fit them, and toward the most profitable products, instead of dropping cold traffic on a generic shop page.
How were the ads scaled?
More new angles and creatives, produced together with the brand's team, and then permutations of proven angles: the same angle through several different creative concepts.
How did the average order value go up?
Offers that rewarded buying more. Purchases rose 66% while revenue rose 189%, so revenue per order went up by roughly 74%.