How a fashion brand made 5.8x ROAS in two days of Mother’s Day sales
On Mother’s Day 2020 (May 9 and 10) a fashion brand selling across the EU spent €10,166 on ads and sold €59,176. That is 5.82x return on ad spend and 760 orders. The offer was a buy-more-save-more discount with preselected bundle options.
At a glance
MediaBoostr ran the ads for a fashion brand selling across the EU during Mother’s Day 2020, May 9 to 10. The brand spent €10,166.48 on Meta ads and tracked €59,175.52 in purchase value, an average ROAS of 5.82, from 760 purchases at €13.38 each. The retargeting campaign returned 17.13x. The cold campaigns returned between 4.32x and 6.35x.
- Brand
- Fashion / apparel
- Market
- EU
- Period
- May 9 to 10, 2020 (Mother’s Day)
- Channel
- Meta
- Services
- Offer, ads
1. The offer
The offer was a buy-more-save-more discount: the more a customer bought, the more they saved. We combined it with bundle options that were already preselected, so the bigger basket was the easy choice.
2. Built like a launch
We planned Mother’s Day like a product launch. There was a little marketing up front, and then we pushed everything into the two days of May 9 and 10. The ad spend, the offer and the attention all landed in the same 48 hours.
The results
- €10,166.48 spent and €59,175.52 in purchase value, an average ROAS of 5.82.
- 760 purchases at €13.38 per purchase.
- The retargeting campaign returned 17.13x.
- The cold campaigns returned between 4.32x and 6.35x.
What to take from this
- Make the bigger basket the easy choice. Buy-more-save-more with preselected bundles gave customers a reason and a default to buy more.
- Treat a sales moment like a launch. A little marketing up front, then everything pushed into the days that matter.
- Cold traffic can pay back too. Every cold campaign returned more than 4x. Retargeting returned the most per euro, at 17.13x.
FAQ
What was the offer?
A buy-more-save-more discount: the more a customer bought, the more they saved. Bundle options were already preselected, so the bigger basket was the easy choice.
How did you run Mother’s Day?
Like a product launch. There was a little marketing up front, then the ad spend, the offer and the attention all landed on May 9 and 10.
What did cold and retargeting campaigns return?
The retargeting campaign returned 17.13x. The cold campaigns returned between 4.32x and 6.35x.
Will this work for my brand?
This is one brand's two days on Meta in 2020, not a forecast. We look at your ads, offer and pages together on a free call.