CRO that lowers the cost of every new customer.
For Shopify and DTC brands running paid ads. We improve the pages, offers and checkout your ad traffic lands on, so the same ad spend brings more customers and bigger orders, done for you.
Conversion rate is an ad cost
If your site converts at 2% and you pay $1 per click, every order costs $50 in ads. Lift it to 3% and the same order costs about $33, with the same ads and the same budget. That’s why we treat CRO as part of paid acquisition.
The other lever is order value. A bundle, a set or a free-shipping threshold that lifts the average order lets you pay more for each new customer and still make money on the first order.
Illustrative math at $1 per click. Each dot is one visitor.
Every step loses people. We find out where, and why.
Each step has its own doubt. When a page doesn’t answer it, the visitor leaves and the click is wasted.
CRO tied to the traffic you pay for
Every page between the click and the order
Product pages
Proof, fit and sizing, reviews, delivery and returns: the doubts that stop a first order.
Offers and order value
Bundles, sets, gifts and thresholds. See our guides to bundle offers and AOV offers.
Collection and home pages
Clear paths for people who arrive without a plan.
Cart and checkout
Fewer steps, fewer surprises, more completed orders.
Landing pages for ads
Built for cold traffic; see landing pages for paid traffic.
Not sure where yours leaks?
The free funnel audit shows where visitors drop off, page by page.
Book your free funnel audit →Research first, then one change at a time
Research
Analytics, heatmaps, reviews and customer questions.
Find the leaks
Where people drop off, and why they leave.
Rank the changes
A short list, ranked by how much revenue each could move.
Test one by one
Each change tested on its own, on the traffic you pay for.
Brands with steady paid traffic
CRO works best together with the ads, so most clients combine it with our Meta ads for ecommerce work.
Questions
What does an ecommerce CRO agency do?
It finds out why visitors don’t buy and changes the pages, offers and checkout so more of them do. We focus on the traffic you pay for, so every improvement lowers the cost of a new customer.
How much traffic do I need for CRO?
Enough to see a difference within a few weeks. For smaller stores we focus on research-led fixes and bigger changes rather than many small A/B tests.
Is CRO only about conversion rate?
No. Order value matters just as much. Bundles, sets and thresholds that raise the average order let you pay more per customer and still profit on the first order.
How do we start?
With a free funnel audit: we review your ads, pages and offer and show you where visitors drop off.