Landing pages for people who’ve never heard of you.
Most Shopify brands send every ad to a product page built for returning buyers. We build the pages in between: advertorials, listicles and product pages designed for cold traffic from Meta and Google, done for you.
The ad gets the click. The page has to make the sale.
A stranger who clicks an ad knows nothing about your brand. The product page assumes they already do: it shows a price, sizes and a buy button. So they leave, and you paid for the click.
A landing page built for paid traffic does what a good salesperson would do: it picks up the promise from the ad, explains why the product is different, answers the doubts, and only then asks for the order.
Source: Meta Ad Library, the first 40 active US ads from each of 5 famous apparel brands (200 ads), grouped by where the click goes. Captured October 5, 2026. “Other” = on-Facebook pages, creator profiles and ads with no link.
One extra step that warms up cold traffic
Ad, landing page and product page, built as one story
The promise in the ad carries through every step, so a cold click arrives warm and ready to buy.
Makes one promise to one type of buyer.
Same visual
Keeps that promise, explains why it’s different and answers the doubts.
Every step
Repeats the hook and closes the sale, with a bundle that lifts the order.
Five kinds of pages for cold traffic
Advertorials
A story-led page that reads like an article and sells like a salesperson.
Listicles
“7 reasons why” pages that turn curious clicks into buyers.
Cold-traffic product pages
Your product page, rebuilt for people who’ve never heard of you.
Offer and bundle pages
Sets and bundles that raise order value from the first visit.
One page per angle
When a new ad angle wins, it gets its own page, so the message matches all the way through.
Built on Shopify, tested properly
All of it is built on Shopify (or the page builder you already use), tracked properly, and tested against your current pages. The full method is in our guide to direct response funnels.
Built together with the ads
Pages work best when the same team writes the ads that send people to them. That’s why we run landing pages as part of our Meta ads for ecommerce work, and test both together.
If your pages already get traffic, we also improve the rest of the site; see ecommerce CRO.
Brands that get the click but lose the sale
If new visitors click your ads but rarely buy, the page is usually where the money leaks.
Questions
What’s the difference between a landing page and a product page?
A product page is built for people who already want the product. A landing page for paid traffic is built for people who don’t know you yet: it continues the ad’s promise, explains why the product is different and answers doubts before asking for the order.
Do landing pages work on Shopify?
Yes. We build them on Shopify or on the page builder you already use, connected to your store, checkout and tracking.
What is an advertorial?
A landing page that reads like an article: it tells a story or explains a problem, then shows how the product solves it. It works well for cold traffic because it gives a reason to care before asking for the sale.
How do we start?
With a free funnel audit: we review your ads, pages and offer and show you where new visitors drop off.