Meta ads that find new customers, profitably.
For ecommerce and DTC brands doing $1M-$30M a year whose Meta account has stopped scaling. We plan, build and run the ads, the creative and the pages they send people to, done for you.
Why most Meta accounts stop scaling
Most ecommerce ad accounts sell well to people who already know the brand: past visitors, email subscribers, followers. Retargeting looks great in Ads Manager. Then spend goes up and results drop, because the account has run out of warm people.
Meta finds the buyer you ask for. When nearly every ad is a discount or a bestseller shot, Meta keeps showing them to the cheapest buyer it can find: someone who was going to buy anyway. New customers get more expensive every year, so selling to the same warm crowd turns into the most expensive habit in the account.
Growth comes from the top and the middle of the funnel: ads that give a stranger a reason to care, and ads that give someone who knows you a reason to believe.
Even famous apparel brands point most of their Meta ads at people who are already close to buying. Only 15% help someone decide.
Source: Meta Ad Library, the first 40 active US ads from each of 5 famous apparel brands (200 ads), sorted by funnel stage from copy, headline, destination and first frame. Captured October 5, 2026.
From warm buyers only to every stage of the funnel
What we do in your Meta account
Six pieces, run together by one strategist and your AI Growth Agents.
Creative strategy
We map the different people who buy your product and why, then write an angle for each one. More on this in how we think about creative.
New ads every week
Statics, videos and UGC briefs, each built around one person and one reason to buy.
Account structure and testing
A simple setup where new ads get a fair test and winners get budget. See our guide to Meta ads account structure.
Pages that match the ads
When an ad makes a promise, the page it sends people to keeps it. See landing pages for paid traffic.
Offers
Bundles, sets and thresholds that lift order value, so you can afford to pay more for a new customer. See AOV offers.
Reporting you can act on
Cost per new customer, first-order profit and new-customer share, next to ROAS.
From free audit to a weekly rhythm
Free funnel audit
We look at your ads, pages and offer and show you where the account is stuck.
Plan
The customer types, angles, pages and offers we’d test first, in order.
Build and launch
Ads, pages and tracking, done for you.
Weekly rhythm
New ads every week, a short report and a call on what to do next.
Brands with a proven product, ready to grow past their warm audience
We’ve worked with brands in fashion, beauty, supplements, home and lifestyle. Results from past work are in our case studies.
Questions
How is this different from a typical Meta ads agency?
Most agencies manage the ad account and leave the creative, the landing page and the offer to someone else. We run all four together, because a Meta account only scales when the ad, the page and the offer all work for a new customer.
Which categories do you work with?
Ecommerce and DTC brands across categories, including fashion, beauty, supplements, home and lifestyle. What matters more than the category is a proven product and room to grow with new customers.
What size of brand do you work with?
Ecommerce and DTC brands doing roughly $1M to $30M a year that already run Meta ads and want to grow past their existing audience.
How do we start?
With a free funnel audit: we review your ads, pages and offer and show you where the account is stuck, whether we work together or not.